From a single desk on a University campus, Zone3 has grown organically to become Europe’s leading triathlon and swimwear brand. This has been achieved by a deep-rooted passion for endurance sports and ensuring that every product offers market leading performance, innovation and functionality.3

Since day one we’ve held an athlete-centric approach to garment creation, working alongside a full spectrum of athletes and highly skilled designers to ensure each product is made with laser precision and the highest performance materials available.

This simple ethos has firmly cemented our sterling reputation among the global tri-community and has resulted in more industry design awards than any other brand, including the first ever 10/10 review from 220 Triathlon Magazine and many others including Best in Class, Top Value and Game Changer of the year.

We strive for perfection in everything we do, on and off the start line and being athlete owned, we understand exactly what it takes to participate in triathlon and swimming events. This mindset filters down into everything we do from the content we release to the innovations found throughout our product range.

We live and breathe endurance racing and our team of engineers, technical designers and seasoned athletes helps us make you faster, more comfortable and reach your goals in confidence. Our product-first philosophy, continuous focus on research & development and commitment to excellence ensures a range suitable for athletes of all levels, helping maximise performance and enjoyment within the sport.

We invest heavily in our team and support every member in reaching their full potential, whether its through the fine-tuning of our operations or recognising excellence from team members, we believe that a supported team is an effective team. We are united by our love of talking all things swim, bike, run and continually strive to inspire athletes and be at the forefront of the industry. This intense focus is shared among our team stemming from our Founder, James Lock’s unbreakable passion for the sport of triathlon