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Inside Zone3 explores the world around swim, triathlon and open water — from the athletes and environments that inspire us, to the thinking behind the products we create. Considered, practical and shaped by experience, it’s a space for stories that reflect how we approach performance, progression and life in the water.

Why Triathletes Train With Buoyancy Shorts
Why Triathletes Train With Buoyancy Shorts
Most triathletes spend hours fine-tuning how they train across three sports. We have shoes for long runs, bikes for hill sessions, and wetsuits for race day. But swim tools can...
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How to Get the Right Fit Using a Tri Top
How to Get the Right Fit Using a Tri Top
Picking out the right tri top can make a big difference in how we feel during training and on race day. It might look like a simple piece of kit,...
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Why You Should Never Try New Triathlon Gear on Race Day
Why You Should Never Try New Triathlon Gear on Race Day
Why “Nothing New on Race Day” Actually Matters Nothing new on race day is more than a cute phrase; it is one of the simplest ways to protect your performance...
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Understanding Trisuit Materials Before You Race
Understanding Trisuit Materials Before You Race
Getting ready for a triathlon means more than just logging training sessions. What we wear during the race can shape how comfortable and confident we feel from the start to...
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What Causes Wetsuits to Break Down Faster?
What Causes Wetsuits to Break Down Faster?
Wetsuits are made to take a bit of punishment. Between cold swims, tight fits, and travel back and forth to training sessions or races, we expect a lot from these...
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Steps to Use a Swim Buoy Safely in Spring Races
Steps to Use a Swim Buoy Safely in Spring Races
Spring is often when we dust off our swim kit and get back into the water with more serious focus. Open water races start popping up on the calendar, and...
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What to Consider When Buying a Tri Suit for Men
What to Consider When Buying a Tri Suit for Men
Wearing the right gear can make triathlons feel a lot more manageable. From the first stroke in the water to the final steps of the run, comfort makes a big...
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Guide to Choosing a Quality Wetsuit for Triathlon
Guide to Choosing a Quality Wetsuit for Triathlon
Getting ready for a triathlon isn’t just about time in the pool or miles on the bike. The gear you choose can shape how each stage of the race feels,...
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How to Store Your Tri Gear the Right Way
How to Store Your Tri Gear the Right Way
Tri gear gets used a lot. From long training blocks to hard race days, your kit takes a good beating. Once the season slows down and cold weather hits, it’s...
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Why Use Neoprene Swim Gear for Off-Season Races?
Why Use Neoprene Swim Gear for Off-Season Races?
Off-season races bring a different kind of challenge. The water feels colder, the air is brisk, and the training schedule can feel harder to keep up with when it’s dark...
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Guide to Getting the Right Fit in a Men’s Tri Suit
Guide to Getting the Right Fit in a Men’s Tri Suit
Finding the right fit in a men’s tri suit can be the difference between a smooth race and one filled with distractions. From the moment you zip it up to...
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How Neoprene Swim Socks Keep Your Feet Warmer
How Neoprene Swim Socks Keep Your Feet Warmer
Cold-water swimming in winter wakes up the whole body. It leaves you buzzing, alert, and feeling like you've done something real. But that rush does not come easy. The first...
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