The award day itself was one to remember. We welcomed His Royal Highness the Duke of Gloucester and the Lord Lieutenant to our headquarters at Tannery Studios, where they were given a full tour of the office.
Each team had the chance to share what they do - designing cutting-edge products, supporting our global community of athletes, or ensuring every order gets out the door on time. It was a rare and special moment to pause and reflect as a team on how far we’ve come.

During the visit, we walked through our current product line-up including swimwear, wetsuits and trisuits and had some brilliant conversations about the materials and innovation behind each item. There was a real interest in the sustainable choices we’re making, like switching to B-Prene, Yulex and recycled materials, as well as how we provide marginal gains in performance.

From wetsuit buoyancy to goggle comfort, it was clear they appreciated how much thought goes into every product, and how our kit is designed to support both professional athletes and amateurs alike.
James started out by creating wetsuits with radical new designs and materials. This included the original Aspire wetsuit, which was literally game-changing. Not just for James and his fellow pro athletes: it turned out everyone wanted a wetsuit that was easier and more comfortable to wear, and allowed them to get more from their sport at every level. Two decades later, those same products, evolved and optimized, remain industry leaders, setting the benchmark for performance swimwear.